“History repeats itself because no one was listening the first time” Anonymous

27th November 2013 | Blog | Posted by Vanessa Peel

We have become an industry of tents

As an industry we have been through significant changes over the last 10 years there are many more changes that still have not come to life.

We talk about “change “but what in reality has happened the good ,the bad ,and the ugly are still here in some respects or have gone to the wall and those that are left have

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embraced change head on, we talk about all the smart solutions from cross media to the digital age, W2P, as an industry how do we now days view training?

I listen to business on how they interrupt training and in honesty most of the reasons around not pursing training are based on the present rather than the business future; companies still do not see that there biggest asset is their staff.

The most common reasons are:

  1. Time
  2. Money
  3. No internal management structure to support training
  4. No idea what they want or need but know they need something

We still as an industry have the same issue’s that we had 10, 15 even

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20 years ago , Managing Directors a lot of them still have no formal training they drive the business look at profit and loss and monitor their business’s from afar and are still fire fighting, they often don’t have any idea on what is likely to be delivered to their clients that day or the next and often and have no idea what is happening on the shop floor, one company I visited recently and I was talking about change management programmes with who has a staff of 60 employees , when I asked the managing director to give me a tour of the factory and introduce me to his staff on the shop floor and I quote “ yes I can give you the tour but I don’t know all the staff names as they come and go so quickly “ so what does that say !!

Middle management is often a family member that has been promoted through the business but has no formal qualification to support the business structure; I still see management at this

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level motivating their staff

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essentially by bullying or fear or promising them over time as solution to a production problem.

Sales training is on the up as all MD’s moan still that they never get the right calibre of sales staff, when the business is declining in sales what do they do they but employee more sales staff some paying £50 or £60k per addition of staff dependant on experience, the cost to the business is then disproportionate, they would probably only have to invest less than half of that amount on sales training of their current staff which would rejuvenate and revitalise the sales team and

still have the same effect on the declining bottom line or even look at the basic principles management of the shop floor all the old basics quality, lean manufacturing techniques, 5S, waste management , cost of reprints or re working jobs, supply chain ??

The shop floor staff a lot of them do have a formal qualification ie a traditional apprenticeship but this generation is now going out of the industry if they can to retire or leave the industry entirely, shop floor supervisors are not given the time money or resource to develop their staff or even have time to cross train their operators to use different kit.

The machine operators on the shop floor are given training upon the arrival of a new piece of equipment, instead of training 3 or 4 people to be able to operate the kit they pay the supplier to train only 1 or 2 employee’s normally down to cost, this then pushes up salary for specialised trained operators and then they jump ship as they are approached by a competing company who has purchased the same kit. This has created a fear with Management to actively discourage training in their businesses full stop at any level.

Then there is “APPRENTCISHIP TRAINING “with Leads City College closing its doors to formal print training where do businesses go now …. Proskills has shrunk to such a degree that they have almost disappeared and it is such a shame, the certification for the NVQS for the print industry sits under the glass federation as this is the only way funding could be drawn down……. So why did this happen?? Honestly because as an industry we did not see the need for new blood, companies talked the talk but were to short sighted to see that our fabulous industry training was going to disappear and that is exactly what has happened , so what happens now ……………

Training for the industry had now become a “City of Tents “with varying providers either as training companies, Trade Associations or even individual consultant’s ostensibly saying the same thing preaching the same message that we have for the last 15 years but not pulling together , wouldn’t a collective voice be better than what the industry has now, prime example look at LinkedIn , how many a day do you see on training companies/ consultants saying the same thing over and over again

Smart objective “TRAIN YOUR STAFF THEY ARE YOUR BIGGEST ASSET “but I am going to say that, I run a training business ……

“History repeats itself because no one was listening the first time “anonymous


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