Darrin Stevens and I visited Brazil in August this year. Before I tell you about it here are some survival tips:
- Traffic is a nightmare ….. plan
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- Taxis are essential, get an idea on the cost from a local.
- Watch your credit cards, cloning is prolific.
- Eat where the locals eat and yes the water is fine to drink. It is really cheap!
We wanted to know how the market is progressing
and what plans the print sector has to manage the upcoming World Cup and Olympics. The main feedback from the company owners we met was surprisingly grim they don’t see that it will be any benefit to their business’s or will increase sales for them at all. The UK report for the Olympics 2012, says that it generated an extra 8.9 bn and that UK companies our still benefiting even now. Could UK businesses capitalise on their experience to win some of the work for these sporting events?
Interestingly, companies in Brazil pay a
compulsory payroll tax towards training, helping to fund large training colleges for industry including the print sector. Whilst spending time with government training providers we were fortunate enough to visited a number of training and print colleges in Rio and Sao Paulo. Young people in Brazil have access to apprenticeships and youth schemes where they teach modern and traditional printing methods. Progression for the more ambitious happens via night school and everyone we spoke to was highly committed, possibly due to the fact that they are funding it themselves, sometimes with
some money from the government.
ISO 9001 and 14001 compliance is ridiculously expensive for certification and not easy for companies to manage. Glad we can offer such a good value option for our customers.
If you fancy knowing more about the trip or have any other questions, give me a ring on 07868 377980
All the best,